Unleash the Power of AI in Your Marketing

Enhance your marketing strategy with Tahnee's expert guidance in AI integration. As a seasoned marketing leader passionate about AI, Tahnee empowers you and your team to harness AI's potential, transforming them into savvy marketers ready for the AI era.

Her approach focuses on gaining a competitive edge, boosting productivity, enriching content, and future-proofing your strategies.

Adopt an AI-first perspective in marketing with Tahnee as your trusted guide, ensuring your team is equipped with cutting-edge skills to lead and succeed in today's dynamic market landscape.

Tahneeโ€™s expertise includes:

  • Competitive Edge: Leverage AI to distinguishing your business from competitors.

  • Efficiency and Productivity: Implement AI tools to streamline marketing processes.

  • Tailored AI Marketing Strategies: Customized solutions, ensuring relevance and impact.

  • Content Optimization: Use AI to refine and enhance marketing content, making it more engaging and effective.

  • Skill Development: Equip your team with the latest AI knowledge and skills, making them more capable and versatile.

  • Scalable Solutions: Implement AI strategies that grow with your business, ensuring sustainable and scalable marketing success.

About Tahnee

Combining deep expertise in strategic marketing with cutting-edge AI insights, Tahnee empowers businesses to navigate the complex AI landscape effectively. Her approach emphasizes developing bespoke AI-driven marketing strategies that cater to the unique challenges and opportunities in these sectors.

Tahnee speaking at Travel Massive

As your guide, Tahnee ensures your marketing tactics are not only innovative but also aligned with the latest trends in AI, setting your company apart in a competitive market. Embrace the future of marketing with Tahnee's expert guidance and witness a significant impact on your business growth and market presence.

Specialties:
Building diverse teams of marketing professionals, programers & designers
Managing multi-million dollar budgets & complex campaign timelines
Strategic analysis & planning - balancing intuition & data
Harnessing the power of AI tools & solutions
Government, association & media relations
User acquisition & community engagement
Market research & competitive analysis
SaaS platform & app product marketing
Analyst programs & review sites
Demand generation

 

โ€œNever stop testing.โ€

David Ogilvy.

 
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BACKGROUND

Specialties: Artificial intelligence, B2B marketing strategy and analytics, growth stage startups, branding, social engagement and advertising, product marketing, content creation, GTM strategy, demand generation.

  • Strong leader with more than 20+ years of experience managing highly productive teams

  • Unique mix of experience that includes traditional life cycle marketing and get-it-done guerrilla marketing

  • Understands the competitive marketplace, technology, innovations and trends in the SaaS, travel and media industries

EXPERIENCE

Fractional CMO | Sion
Remote | 2023 - Current

  • Marketing lead for early-stage start-up targeting the travel agency and advisor market

Advisor | Moxi Loxi
Bay Area, CA | 2023 - Current

  • Strategic marketing advisor to health and wellness brand

Founder | A25
Bay Area, CA | 2023 - Current

  • AI Marketing consultancy targeted at companies looking to harness the power of AI

Vice President, Marketing | Deem
Bay Area, CA | 2017 - 2023

  • Developed & executed brand and marketing strategy aligned to company mission & goals

  • Led and mentored a team of seven marketing professionals in operations and creative roles

  • Owned brand identity, messaging and persona development

  • Oversaw a multichannel budget of $3M that drove a 67% increase in MQLs / SQLs

  • Launched flagship product/brand that drove a 20% increase in brand awareness

  • Launched a partner marketing program that increased reseller ARR by 15%

  • Led media relations with coverage in trade outlets, Wired & Fast Company

  • Owned positioning, and content strategy - increased LinkedIn followers by 500%

  • Positioned executives as thought leaders & secured 20+ speaking roles

  • Developed G2 review program that drove 150+ 4.5 star reviews and multiple #1 awards

  • Managed live and online event planning and execution driving $20M in pipeline

  • Developed analyst programs with Gartner, Forrester, CB Insights, and IDC, which led to market leader categorization

  • Worked collaboratively with senior leadership, cross-functional teams, and external stakeholders to complete multi-function programs

  • As executive chair of DE&I committee, fostered a collaborative work environment and improved corporate diversity metrics

  • Industry speaker and mentor

  • HIGHLIGHTS: Leading the rebranding of Deem, launching the Etta platform, hosting Deemโ€™s virtual summit, Miles Ahead, and building the sales development team to drive MQLs and SQLs

Guest Lecturer, Stanford University
Stanford, CA | 2017 โ€“ 2019 

  • Guest lecturer for continuing studies program: Go-to-Market Strategies and Tactics for Entrepreneurs

Vice President, Marketing | Northstar Travel Group
New York, NY | 2013 - 2017

  • Managed a team of 12 people, seven brands & budget of $4M

  • Led marketing strategy that drove a 21% increase in pipeline

  • Launched seven new events & programs, helping expand target audience & drive revenue from $30M to $125M

  • Led the rebrand for three key portfolios

  • Worked with executive suite to define product and GTM strategies

  • Partnered with business leaders and sales teams to develop custom campaigns and solutions

  • Collaborated with design group and agencies on the development of branding, digital assets, sales materials, and collateral

  • Onboarded new acquisitions and develop marketing partnership

  • HIGHLIGHTS: Leading the rebranding of CruiseWorld, Phocuswright and Travel Weekly China, launching seven new events

 

Director, Marketing | Phocuswright
New York, NY | 2009 - 2013

  • Managed a team of three & oversaw budget of $1M

  • Led a marketing automation strategy that drove a 19% increase in pipeline

  • Built & led the promotion strategy for a new digital product, driving +1,000 MAUs in the first year

  • Launched the Young Leaders Summit at the Phocuswright Conference that contributed to a 25% increase in attendance

  • Developed partnerships, agency relationships and special programs

  • HIGHLIGHTS: Breaking conference registration record by 37% in 2011, leading the Phocuswright rebranding effort

 

Director, Marketing and Technology | Stay Aspen Snowmass
Aspen, CO | 2007 - 2009

  • Led the marketing and technology teams

  • Developed creative concepts for diverse marketing campaigns

  • Defined marketing and technology strategy, including print/online advertising, brand identity, events, public relations, web analysis, SEM and SEO

  • Directed creative/technology projects and manage budget

  • Developed new technologies, including website, mobile applications, phone and server software/hardware

  • Consolidated community partners for joint projects

  • HIGHLIGHTS: Winning the Gold Addy award for the Aspen/Snowmass vacation planner and increasing website traffic by 57% in 2008

 

National Sales Manager | Aspen Skiing Company

Aspen, CO | 2002 - 2007

  • Managed and direct efforts to achieve sales and profit goals within a geographic territory

  • Coordinated marketing efforts, including direct mail, collateral, advertising, and website design

  • Led project teams and sales staff

  • Led event planning, promotion and execution

  • HIGHLIGHTS: Increasing group sales 27% in 2005 and 15% in 2006, winning three major council RFPs in four years

 

Communications Manager | Totalcare Industries

Canberra, Australia | 2000 - 2002

  • Managed media correspondence including press releases, events and interviews

  • Developed corporate publications, including newsletter and customer communication

  • Coordinated corporate events

  • Managed Olympic-sponsored team, and developed related content and promotions

 

โ€œMake it simple, but significant.โ€

Don draper.

 
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EDUCATION

University of Canberra, Australia

BA in Marketing & Communications, Public Relations | 1998 - 2001

ASSOCIATIONS

WINiT, Measurement Co-chair | 2014 - 2016 & Treasurer | 2016 - 2020
Citizen Grant Review Committee, Board Member | 2007 - 2009
Aspen Young Professionals, Member | 2007 - 2009
SkiTops Association, Member | 2002 - 2009
Roaring Fork Leadership, Alumni | 2004 - Present

SOFTWARE SKILLS

Microsoft Office, Salesforce, HTML, ChatGPT, Squarespace, Google Analytics, imovie, Marketo, HubSpot, Salesloft, ZoomInfo, Atlassian, Dovetail, Figma

INTERESTS

Skiing, running, writing, photography, reading, hiking, diving, public speaking, horse riding, food & wine

 

โ€œPeople will never forget how you made them feel.โ€

MAYA ANGELOU.

 
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